About us

SOME began its journey in Egypt in 2017. Recognizing a significant gap in skincare knowledge and products, we were inspired to offer skincare courses tailored to makeup artists and individuals eager to enhance their understanding of skincare.

At the same time, we introduced a facial visiting service, bringing professional skincare directly to our clients. Over the years, our dedication to education and care led to the establishment of a comprehensive Total Beauty Care Center in New Cairo, where we continue to provide expert services and training.

Vision:

To become the leading bridge between Korea’s advanced beauty innovations and the Middle East, elevating the region’s beauty industry through premium aesthetic services and product distribution.

Goals:

1. Introduce and distribute high-quality Korean beauty products and techniques to the Middle East market.
2. Empower the growth of the Middle Eastern beauty industry by setting new standards in skincare, scalp care, and nail care.
3. Establish a trusted network of aesthetic shops and sales channels that inspire confidence and loyalty among customers.
4. Promote sustainable and long-term partnerships between Korea and the Middle East in the beauty sector.