2017 origin, skincare education, visiting facial service, Total Beauty Care Center, vision & goals.
Our Story
We started with care, not products
Show the origin of SOME and the progression from skincare education and visiting facial services to a total
beauty center, curated Korean products, and eventually Formulated by SOME. Use a horizontal/vertical
timeline.
Vision:
To become the leading bridge between Korea’s advanced beauty innovations and the Middle East, elevating the region’s beauty industry through premium aesthetic services and product distribution.
Goals:
- Introduce and distribute high-quality Korean beauty products and techniques to the Middle East market.
- Empower the growth of the Middle Eastern beauty industry by setting new standards in skincare, scalp care, and nail care.
- Establish a trusted network of aesthetic shops and sales channels that inspire confidence and loyalty among customers.
- Promote sustainable and long-term partnerships between Korea and the Middle East in the beauty sector.
Authentic Korean Expertise at Egypt
We bring trusted Korean skincare knowledge, advanced ingredients, and innovative treatments to Egypt.
Treatment-Led Product Philosophy
Our products are developed based on real client experience from our treatment room and expertises
Middle Eastern Understanding
We understand the unique needs of Middle Eastern skin and climate, and tailor our care accordingly.
Our Specialist
Grace Kim
Director of SOME Skincare, Skincare therapist, and Instructor. Passionate about empowering people to love their own skin.
Our Specialist
Lilian Hwang
Deputy Director, Skincare Therapist, and Nail Care Director.
Our Specialist
Grace Kim
Director of SOME Skincare, Skincare therapist, and Instructor. Passionate about empowering people to love their own skin.
Our Specialist
Lilian Hwang
Deputy Director, Skincare Therapist, and Nail Care Director.
